Month: February 2014

A New Balanced Approach to Product Sampling and Hospitality

This past week I discovered a Westin x New Balance brand collabo that’s truly a win-win. It provides a completely unique sampling opportunity for New Balance footwear and apparel, while enhancing the guest experience for Westin. Let’s get the obvious question off the table. Yes, they expect you to wear the same shoes someone else has worn. This […]


Content in Context

When it comes to online and offline tactics, ‘where’ and ‘when’ matter as much as ‘what’ in the new world of content marketing. At any given moment there are numerous buzz words and phrases making their way around the marketing world. And, while ‘content’ is as hot as ever, ‘context’ is equally important. Continue reading […]