This past week I discovered a Westin x New Balance brand collabo that’s truly a win-win. It provides a completely unique sampling opportunity for New Balance footwear and apparel, while enhancing the guest experience for Westin.

New Balance Westin Photo

Let’s get the obvious question off the table. Yes, they expect you to wear the same shoes someone else has worn. This doesn’t bother me, because just like bowling, I assume they clean the shoes and I can’t imagine they have a very long shelf life. You also get a free pair of socks to put between you and the shoes if that makes you feel any better.

Assuming you’re over the sharing shoes factor, let’s dive into the components that make this a smart marketing campaign.

Continue reading on the GYK Marketing Innovation Blog.


Content in Context

by Brady on February 6, 2014

When it comes to online and offline tactics, ‘where’ and ‘when’ matter as much as ‘what’ in the new world of content marketing. At any given moment there are numerous buzz words and phrases making their way around the marketing world. And, while ‘content’ is as hot as ever, ‘context’ is equally important.

Continue reading on the GYK Marketing Innovation Blog.

Content In Context


Spot Check: Dell “Beginnings”

January 25, 2014

I really dig this new spot from Dell, promoting the ‘beginnings’ of various well-known companies including Whole Foods, Dropbox, Gilt and more. Bonus points for using a song performed by The Felice Brothers. #1band1brand #BrandCollabo

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Digital Patriarchs

September 21, 2013

I’m incredibly lucky and grateful to have an amazing family, with relatives around the globe. Lately a few family members have been making an effort to learn more about our ancestors, and it’s been fascinating to uncover stories, artifacts and even people that we didn’t know were related. We’re just scratching the surface, but it’s […]

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TOMS Shoes: Retail Marketing Innovation

January 15, 2013

Not only has TOMS created a revolutionary brand that has spawned numerous copycats (yes, we’re talking to you Skechers BOBS), but they are now innovating further by creating a completely unconventional retail experience. Recently I had a chance to visit Venice Beach, CA for the first time in many years. Just as friends had suggested, I loved the […]

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Inspiring Innovation: Kraft Mac and Cheese – Dinner, Not Art.

November 9, 2012

Marketers recognize that tablet sales are steadily increasing, and this presents a huge opportunity for brands. The question becomes, how do you find a unique and relevant way to play on this device? It’s tempting to create an app, but there must be a concept that goes beyond simply repurposing a website or social media […]

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Marketing Lessons from Gwyneth Paltrow

November 2, 2012

We know celebrities can use their fame to sell movie tickets, albums and the brands they endorse, but the savvy among them have taken it a step further by creating entertainment destinations (Dollywood), restaurants (Jimmy Buffet’s Margaritaville) and even their own products (George Foreman Grill). Now a new breed of celebs are recognizing the opportunity […]

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Promote Your People – A marketing lesson from Best Buy, Disney, Target and Guitar World

August 24, 2012

Brands of all sizes can benefit from showcasing specific employees as part of their marketing efforts. In a previous post I talked about ‘keeping it real’ as it relates to marketing copy. This seems to be even more of a challenge when a brand lacks personality. While some brands leverage mascots, hire celebrities (more on what […]

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A Marketing Lesson From Stephen Colbert

May 6, 2012

As marketers, we sometimes forget there are individuals behind the audience profiles, segments, demographics and other classifications we use for consumers. This can lead to marketing copy that’s out of touch and impersonal. In this day and age when brands engage with consumers through various channels, rather than hiding behind an 800 number, we need […]

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Why We Go West

March 13, 2012

This week a few of us from GY&K head West…..South by South West to be exact. South by Southwest (SXSW) is a conference in Austin, Texas that encompasses technology, music, film, fashion and more. As I said in my post last year, the SXSW event tagline sums it up – Tomorrow Happens Here. The tagline is a […]

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