Category: Uncategorized

Betting On Each Other

A sample essay from a previous edition of The Afternoon Shift newsletter. Subscribe here to read on. It was loud. Lights were flashing everywhere. And I was exhausted. It was morning, but there were no windows in the casino. If not for my alarm or the fact that my internal clock had been trained to […]

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Who’s In Your Boat?

A sample essay from a previous edition of The Afternoon Shift newsletter. Subscribe here to read on. The word “unmoored” keeps coming up as a way to describe the feeling of a career transition. Now, when I share the word with others, I receive a consistent ‘I feel seen’ nod. I wasn’t completely sure how […]

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Being Together > Having It Together

A sample essay from a previous edition of The Afternoon Shift newsletter. Subscribe here to read on. Anyone else struggling a bit? Not quite finding the flow. A bit, or a lot disheartened and distracted. More fearful than flourishing. Based on conversations with many of you, I think a lot of us are feeling strange […]

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The Co-Sign Economy

A sample essay from a previous edition of The Afternoon Shift newsletter. Subscribe here to read on. While planning to meet up with my friend Dréa, she suggested Madhouse Cafe. I wasn’t familiar with it, but I texted a thumbs-up and didn’t think twice about the venue, other than to map it so I arrived […]

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Permission to Explore

A sample essay from a previous edition of The Afternoon Shift newsletter. Subscribe here to read on. The latest research on the “pivotal 40s,” and the critical role of reflection and connection in this career stage. McLuhan warned us about “information overload” back in the 60s. Today it’s like sitting next to the speaker at […]

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A New Balanced Approach to Product Sampling and Hospitality

This past week I discovered a Westin x New Balance brand collabo that’s truly a win-win. It provides a completely unique sampling opportunity for New Balance footwear and apparel, while enhancing the guest experience for Westin. Let’s get the obvious question off the table. Yes, they expect you to wear the same shoes someone else has worn. This […]

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Content in Context

When it comes to online and offline tactics, ‘where’ and ‘when’ matter as much as ‘what’ in the new world of content marketing. At any given moment there are numerous buzz words and phrases making their way around the marketing world. And, while ‘content’ is as hot as ever, ‘context’ is equally important. Continue reading […]

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Spot Check: Dell “Beginnings”

I really dig this new spot from Dell, promoting the ‘beginnings’ of various well-known companies including Whole Foods, Dropbox, Gilt and more. Bonus points for using a song performed by The Felice Brothers. #1band1brand #BrandCollabo

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Digital Patriarchs

I’m incredibly lucky and grateful to have an amazing family, with relatives around the globe. Lately a few family members have been making an effort to learn more about our ancestors, and it’s been fascinating to uncover stories, artifacts and even people that we didn’t know were related. We’re just scratching the surface, but it’s […]

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TOMS Shoes: Retail Marketing Innovation

Not only has TOMS created a revolutionary brand that has spawned numerous copycats (yes, we’re talking to you Skechers BOBS), but they are now innovating further by creating a completely unconventional retail experience. Recently I had a chance to visit Venice Beach, CA for the first time in many years. Just as friends had suggested, I loved the […]

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