This past weekend I had a chance to visit the new Yankee Stadium for the first time. Growing up, I went to the old stadium every summer with my father and a group of friends, so experiencing the new park was bittersweet. When I was a kid, I didn’t think much about the brands that were a […]
There’s a fascinating battle taking place between retailers, device manufacturers, technology companies, content owners and various others. They are all jockeying for position as more and more consumers access the Web through their televisions. Look no further than the recent Netflix announcement as an indication that the TV viewing experience may be changing faster than anyone […]
The GY&K APPtitude Test is an ongoing feature that involves members of the GY&K team ‘test-driving’ mobile apps and reporting our findings. For our latest APPtitude Test we’re going to showcase just a few of the many photo apps currently on the market. In addition to sharing life’s great moments with friends, photos are another […]
Lately I’ve been fascinated by the concept of branded entertainment. Since consumers are increasingly paying their way out of viewing ads, brands are looking for unique ways to become part of the actual content and in many cases creating their own content. Today I took a few minutes to test out the video capture feature […]
This post originally appeared on The GY&K Marketing Innovation Blog. Like it or not, it’s difficult to completely separate our lives into work and play these days. This is having a profound effect on the marketing landscape. At some point, the same person you’re targeting with a B2B campaign will inevitably see your marketing message […]
Do you have an idea for a new product but lack the funding to make it real? A growing number of independent musicians, and other entrepreneurs, are using an innovative new approach that you may want to emulate. It’s fun, and many would argue fair, to say that the ‘barriers to entry’ have significantly diminished […]
There’s something to be said for shock value, but many would argue it’s getting harder to make that kind of impact. After all, what did Madonna leave for Lady Gaga? Throw Britney in the mix and we’ve pretty much seen it all. When it comes to marketing, we’ve experienced shocking (Calvin Klein), bold (Nike – […]
Are you down with other people’s property? Well, if you’re a touring musician you should be. Some artists despise covers and play exclusively original material, but I believe this is a mistake and that strategically placed cover songs should be in every artist’s repertoire. Cover songs break down into a number of different categories and […]
Performer – Lil’ Kim Date – September 24, 1997 Venue – The Strand, Providence, RI It was freshman year of college and hip-hop was my music of choice. Bad Boy Records had many of the top artists, including Notorious B.I.G, who was killed only a few months earlier. On this night the headliner was his […]
I decided to buy a pair of true running shoes for the first time ever and I went straight to the Nike store without considering their competitors. This made me think about why we are loyal to certain brands. It’s something I work on for clients/prospects all the time, but this was a bit more […]