Marketers recognize that tablet sales are steadily increasing, and this presents a huge opportunity for brands. The question becomes, how do you find a unique and relevant way to play on this device?
It’s tempting to create an app, but there must be a concept that goes beyond simply repurposing a website or social media content if you expect consumers to engage.
Recently Kraft Mac and Cheese launched a campaign that takes advantage of the tablet platform while simultaneously checking a number of other important boxes that turn up on creative briefs.
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