Brands of all sizes can benefit from showcasing specific employees as part of their marketing efforts.
In a previous post I talked about ‘keeping it real’ as it relates to marketing copy. This seems to be even more of a challenge when a brand lacks personality. While some brands leverage mascots, hire celebrities (more on what I call ‘Celebverage’ in an upcoming post) or feature a single executive, increasingly brands are showcasing a variety of employees as a way to humanize their message.
This trend has clearly been accelerated by technology, the widespread adoption of social media and the fact that companies can no longer hide behind an 800 number. However, savvy companies are innovating far beyond basic tactics like referencing a real employee to their Twitter handle.
This post originally appeared on The Marketing Innovation Blog. Continue reading here.