Month: November 2012

Inspiring Innovation: Kraft Mac and Cheese – Dinner, Not Art.

Marketers recognize that tablet sales are steadily increasing, and this presents a huge opportunity for brands. The question becomes, how do you find a unique and relevant way to play on this device? It’s tempting to create an app, but there must be a concept that goes beyond simply repurposing a website or social media […]


Marketing Lessons from Gwyneth Paltrow

We know celebrities can use their fame to sell movie tickets, albums and the brands they endorse, but the savvy among them have taken it a step further by creating entertainment destinations (Dollywood), restaurants (Jimmy Buffet’s Margaritaville) and even their own products (George Foreman Grill). Now a new breed of celebs are recognizing the opportunity […]