Our TV viewing experience is on a collision course with the interwebs. Some of us already own internet enabled TVs, while others connect their TV through peripheral devices like AppleTVs, PS3s, DVD players, etc. Alternatively, we’re able to view TV programming online through sites like Hulu and apps from networks like HBO, ESPN and many more. In case you haven’t heard the rumors, Apple is apparently working on their own TV. Perhaps this will be the tipping point that moves the entire television industry forward as Apple did with telecom industry by introducing the iPhone.
To read the rest of this post and explore three distinct opportunities for marketers when the Web and TV truly merge, visit The GY&K Marketing Innovation Blog.