This past weekend I had a chance to visit the new Yankee Stadium for the first time. Growing up, I went to the old stadium every summer with my father and a group of friends, so experiencing the new park was bittersweet.
When I was a kid, I didn’t think much about the brands that were a part of the ballpark experience. However, these days when I walk into a ballpark, or any public place for that matter, I immediately analyze the surroundings and look to see what brands are represented. I call it the ‘curse of the marketer.’ If you’ve ever watched TV with someone who works in advertising you know what I’m talking about.
To learn more about the branded ballpark experience, visit the GY&K Marketing Innovation Blog.