This post originally appeared on The GY&K Marketing Innovation Blog.
Like it or not, it’s difficult to completely separate our lives into work and play these days. This is having a profound effect on the marketing landscape. At some point, the same person you’re targeting with a B2B campaign will inevitably see your marketing message next to a consumer advertisement. As the lines blur, we need to understand the wide-range of marketing messages, and overall content, competing for the attention of all consumers. This is why our healthcare clients like that we also market BBQ sauce and manufacturing clients dig the fact that our multimedia designer hosts a comic book podcast.
What does this mean for your business? Well, if you’re working exclusively with an ‘industry expert’ to develop your marketing strategy, it’s probably time to diversify your team.
In the battle for mindshare and attention, we as marketers must keep up with more than just new media, technology and our latest industry trend. We also need to stay in touch with pop culture. I’m not suggesting you have to sit through an entire season of The Jersey Shore, but you better know that The Situation is not something your HR department is concerned with.
With that in mind, we’ll be sharing a series of blog posts intended to help you remain relevant.
Lesson #1 – Machinima
To read the rest of this post and learn about Machinima visit The GY&K Marketing Innovation Blog.